I recently came across an excellent article that was written in Billboard last year by Hany Nada, a founding partner of GGV Capital, where in it he writes
"If the music industry wants to survive, it needs to embrace new business models that focus on what's driven the consumption of music since the days of minstrels and Mozart: the emotional relationship between a fan and an artist. By treating listeners as fans instead of customers, and monetizing them accordingly, the rapid and unpredictable advance of technology becomes a tool for innovation and success instead of a menacing threat."
Total Box's business model falls right into place with this philosophy, creating products that enhance the experience for the top 5% of an artist's fan base. Always great to see an outsider validate our past four years of work. You can read the complete article here